Around 2014 we started experimenting with offering a premium Android experience for seniors
Out of reports from United Nations we see a definite mega-trend:
Using smartphones is not easy for everyone
Low smartphone penetration on ages 60+
The smartphone penentration on seniors is relatively low even in developed countries. For example in US as of 2016 only 42% of 65+ users had a smartphone. In countries like China(30% on ages 50+) and India (7% of seniors) the problem is more obvious.
Seniors use only basic mobile phone functionality
Another research shows that seniors use the phone mainly to communicate and use the regular phone functionality in addition to consume information. The inconvenience of current smartphone propositions is more obvious on ages 70+ where physical and mental limitations make the use of smartphones even more difficult. The problem of accessible smartphone technology for seniors on global scale is unaddressed. With the Katsuna OS we are offering our 2 cents.
Using smartphones is not easy for everyone. Senior people struggle with smartphones due to peculiar reasons. With user research we narrowed down the problem to the following elements
There is unnecessary complexity
Having so many options becomes a burden. Moreover, the options given to users are not prioritized. Users are lost and cannot complete the intended actions with ease.
Less than 20% seniors use smartphones
With services going online more and more there are audiences that struggle to become digital natives and follow up